Fujifilm chose last month's Photokina tradeshow as the venue to launch its new flagship mirrorless camera, the medium-format GFX 50S. At the show, we sat down with Toshihisa Iida, Fujifilm's General Manager of the Sales and Marketing Group and Toru Takahashi, Director, Senior Vice President and General Manager of Fujifilm's Optical Device & Electronic Imaging Products Divisonto talk about the 50S, and why Fujifilm chose to skip full-frame.